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Showing posts from August, 2014

Progressive Regressive Advertising

The problem with taking strong stands is that at times, you end up taking a stand for the sake of taking it, and hence, end up weakening your cause. The case in point being the new Airtel Ad. Have you seen it? Is it regressive? Is it progressive? Should she be shown cooking? Should she be the boss? Meh. My opinion is this. Its neither progressive, not regressive. Its a just a little bit stupid. Again, this is my opinion. Please allow me to explain. In my limited experience, this is how the work-life balance equation pans out: In other words, what I am saying is this: Case 1: Low Proximity to Boss When you and your boss limit your interactions to mails that start with FYI and end with "Regards" When you have to set up a calendar invite to see his face once a week When you present something to the outside world and he asks you questions there, like he has uncovered your awesomeness there and then Verdict: Your work-life balance is as safe as it could