Reposting from my column on The Decision Lab , where I wrote earlier this month about my new resolution of cutting down jargon and how science supports this. ********************* It’s the beginning of a new year and I have resolved to take things into my hands. This year, I will seamlessly integrate goal-oriented physical exertion into my calendar, to synergistically build it up as a core competency. That’s not all. I have also decided to proactively cultivate my bibliophilic propensities by incorporating stretch reading goals. In my excitement, I also mentioned to my partner that we could collaboratively re-conceptualize our domestic chore allocation and substantially increase our efficiency by leveraging on our mutual vision of an egalitarian household. Would you believe it, he brushed me off! To that, I say, he is not being customer-centric! Why am I talking like that, you ask? That’s a resolution as well. To speak the way corporations and brands talk: in jargon.
A Worm's Eye View..