I am not one for swallowing words. So, I will say this quite proudly before I start. I am a hypocrite and as Oscar Wilde would put it, "My dear fellow, you forget that we are in the native land of the hypocrite." I am a hypocrite because I love tech and all the convenience that comes out of tech, and yet, I am once again going to ramble about how tech might be missing out an important human insight. In the 1950s, post-war economy, men who were back from the war were rejoining the industrial workforce to replace women who had taken up these temporary roles while they were gone for the war. The women suddenly found themselves back in the kitchen. But gender equations had been altered irrevocably and women often struggled to prove their worth as a domestic goddess. Apparently, the real test to pass was to prove they knew how to bake a cake and an apple pie. At this confusing time, Marschalk, General Mills and a few more companies launched the first cake mix in the
A Worm's Eye View..