Since my readers seem to have enjoyed the previous post on my travel stories, I decided to regale you with some more. And this set of stories, just *had* to be shared. So, you know how we often talk about social media marketing? How India is now a super-power? How rural India is fast catching up with its urban counterparts? How social media's next target would be the upcoming rural areas, where Internet penetration is increasing? Yes? I am also one of them who talks about this. A lot. Its a part of my job description. We quote statistics and we say rural incomes are increasing, hence, it makes a strong case for making malls in rural India. One trip to these villages is enough to debunk all theories, throw all statistics into a dustbin, crush these good looking presentations and throw back your head and laugh! :D I am not saying there hasn't been any development. I am just saying, us Strategy people need to slow down. The pace of things in rural India i s ...
A Worm's Eye View..